Blog Tradespotting:

(Español) ¿Cuál es la publicidad más aceptada por el usuario?

Apr. 26, 2017

Sorry, this entry is only available in European Spanish.

(Español) ¿Cuál es el mejor mes para la publicidad automovilística?

Apr. 18, 2017

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(Español) El Branding Local: el método preferido por numerosas marcas.

Apr. 12, 2017

Sorry, this entry is only available in European Spanish.

(Español) La publicidad en webs premium es el triple de eficaz.

Apr. 5, 2017

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(Español) Sólo webs optimizadas: Facebook limita la publicidad en su página.

Mar. 31, 2017

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(Español) Sólo 1 de cada 10 pymes españolas usó alguna vez publicidad online

Mar. 29, 2017

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(Español) La velocidad de carga sí importa: claves para alcanzar una buena estrategia digital.

Mar. 21, 2017

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Digital Advertisers, documentary video

Feb. 16, 2017

OMD, IAB and Cinco Días have made a documentary with the aim of showing how advertisers face changes in the digital environment of advertising. In colaboration with ING Direct, Samsung Spain, Renault Group, Disney, McDonald’s, Ikea, Banco Santander, Iberia, Mahou, San Miguel, Nivea… this documentary shows the challenges and trends that they face continuously. The […]

Internet: winner of advertising spending in 2016.

Feb. 16, 2017

Advertising spending grows. The big brands have been, during these last years, being captive of the economic data. The crisis that has occurred in these previous years has caused, among other things, advertisers to spend on advertising a little less, as well as loss of confidence (in periods of crisis, brands tend, generally, to move […]

Future Programmatic; Brief explanation of RTB.

Feb. 16, 2017

The advertising that we usually see on the computer or on the mobile phone is experiencing a significant change: programmatic advertising. This is how we call the automated model of buying / selling advertising space on the internet (banners). Let’s say it’s an automated model similar to what we already know as the stock purchase […]

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